Augmented Reality for Media and Entertainment  

INSANE LABS is proud to be one of the very few Indian Companies to build the 3D based interactive Augmented Reality (AR) Applications. Being an early bird in this industry, our apps will create a sensation in the Entertainment and Media space. People are no longer required to view the only posters on news papers. In this new era of smart phones,the trailer/footage of the movie can be viewed on the same newspaper! What was once conceptualized in the movie "Pattanathil Bootham" (1967) is now a reality through our AR app.

Augmented Reality(AR) is all about user experience. When a customer decides to buy a company's product, the customer becomes the premium brand ambassador for the company's product. AR provides critical data points in terms of perception that helps the users gauge more information about the products. With this present technology, sky's the limit for creating a new interactive experiences for the avid users. AR simplifies a company's process, customizing the experience to reap the highest benefits of marketing your product, especially in the Entertainment and Media Industry.

Major value additions in employing Augmented Reality Application(s) include:

• Enhancing User Engagement
• Viral Word of Mouth publicity
• Your customer becomes your Brand Ambassado
• Social Media Awareness- Neo/ Tech Savvy image to your company
• Direct Return on Investment

The most critical factor is choosing the right application for the instance. The features of the application should be customized to harvest the targeted action from the user and in turn capitalize the opportunity. You need to clearly know what you are going to do when the user is fully engaged in your application.

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